Social Media Emotion: Do You Need It To Post?

To post on Facebook and Twitter, do you need “social media emotion?”

marketing during tragedy social media emotion

You, too, can market yourself during a tragedy.

95% of the time that I check my Facebook and/or Twitter posts, there’s not much I care to comment on or even care about. Do I really need to see (or reply to) a post about “I really shouldn’t have eaten that second doughnut,” or “I really hope that Desiree finds the right guy on ‘The Bachelorette.'”? No, and most times I don’t give it a second thought. However, there is a time when all the drivel that people have posted comes back to me and that’s when social media emotion rears its ugly head and people post something that isn’t drivel and they lay down some personal “outrage” about something in the news. And I can no longer take these people seriously.

“How I feel…” and other posts from the “saddened-ers” and “outraged-ers”

social media emotion on offtopictim

I’m so angry/saddened by that thing that happened.

Every time there is a tragedy, the people who feel “sad” and/or “outraged” flock to Facebook, or Twitter, or their social media outlet of choice to express how they feel about whatever pieces of news that has interrupted the steady stream of how much “The Real Housewives” are enjoying watching “Keeping it Kardashian.” The problem is that, while they have apparently just woken up to the fact that something has happened, they have no idea what it is. Not wanted to be kept out of the new mainstream of social conversation, aka Facebook and Twitter, everyone feels the need to lay down some social media emotion and express their appropriate level of anger or sadness. Within a day, possibly hours, these people will return to reposting pictures of cats with Doritos bags on their heads with the hilarious caption, “Who turned out the lights?”

I just can’t take your social media emotion seriously

It’s possible that what people post on social media does have some legitimate social media emotion buried in it. But, like Chicken Little, it’s hard to take it seriously after all I see most of the time is pure inane blather.  The shared social consciousness of social media gives us the illusion that we HAVE to post something that expresses our feelings once in a while to be taken seriously. But, for those cynical few like myself, it comes off as a trite platitude. And Lord help us if we disagree with your point or you feelings or (gasp) point out that a few short posts ago, you were not even aware that the world outside Top Homeless Chef’s Got Talent even existed.

The moral of my rant today is that “sharing is not necessarily caring.” Good, you posted something that expressed your anger or sadness about something that happened. You did your “social duty” and now we are all aware of how you feel on a particular topic. But, what do you want US to think about it? Especially when your next post is back to whether or not you should have a bagel or a cup of  yogurt for breakfast…

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